How To Improve Readability For Your Blog & Website Content To Get More Traffic


This is a Google Analytics plugin for WordPress which allows you to see how visitors are behaving on your website. If your bounce rate on certain pages/posts is high, you know there may be an issue with the readability of it. This is a more technical way to examine your blog’s readability. Simple words and sentences will receive a higher score, while longer and more obscure words and sentences will receive a lower score. It is helpful to read a few articles on AP style, which is very easy to learn. Formatting involves consistency in the use of headers, lists, and other subheadings.

The density of text will have a major impact on your content’s readability. Density is affected by spacing options such as line height, letter spacing, and text size. To improve readability, it’s best tofind a balance of all three. You don’t want the text to be spaced too widely nor too compact. Finding the perfect density takes some time, but once you find it, you can use it throughout your digital edition. Studies show thatthe optimal line height is 150%of your font size for the best results.

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He gets bored quickly and begins to seem too monotonous. To give the text dynamism, change the length of sentences that are located next to it. The number of words in them determines whether they read the article to the end or close the tab in a few seconds.

If you choose a dark color, your text will not be visible because of the low contrast. If you are writing for your target audience and using the proper keywords, then you should still be reaching and retaining the audience you are seeking. Filler words take away from the message you’re trying to send through your content; eliminate them. One appropriate word is better than using a string of less effective words to describe something. Signs or symptoms that end result can reveal as reduced sexual feeling, decreased genital lubrication, or perhaps erectile dysfunction. Be sure you include the many helpful components so that our own academic authors can provide the perfect document.

How To Measure And Improve The Readability Of Your Blog

A high readability score means that more people will understand the text. On the other hand, a low score means that the article is geared towards highly educated individuals or industry experts. Brands serve consumers hours of content every day, and attention spans are getting shorter.

  • If you want to improve the flow of your content, then you should use transitional words and phrases like, nevertheless, for instance, and moreover.
  • It goes against everything you learned in school, but paragraphs can consist of just a single sentence, especially online.
  • The result of Skillcrush’s design-oriented approach to blog content is a post that is easy to read.
  • Good images make your post looks more appealing.
  • Active Voice – Writing in passive voice isn’t always bad, but too much of it can reduce the impact of your content and potentially even make it confusing.

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When you reach at this grade level, it means that you are making your content accessible to a wider audience. When using the WebFX Readability Tool, you can determine the readability of a web page or the readability of a specific portion of text on a web page. The WebFX Readability Tool will produce the Flesch reading ease score and the Flesch Kincaid grade level . If you’re new to writing web copy or haven’t utilized a tool like Yoast, you might not be familiar with the Flesch Kincaid reading scores – and that’s okay!

While there’re no hard rules on how short should a paragraph be, generally it’s best to write three or four sentences per paragraph. Copy your content to Hemingway App — a free tool to improve your writing — and look for sentences highlighted in red. Those are long sentences, try to break it down and remove the unnecessary words. Aim at an 8th-grade reading level if targeting a broad consumer audience. If you follow the guidelines above, as well as other best practices for clean typography, you’ll be unlikely to need special tests for legibility. If your content readability is high, your visitors are more likely to grasp the most important points you’re trying to pass across.

how to improve website readability

But whatever you do, don’t ignore the impact of readability any longer. Neither will confusing grammar and weird content layouts. The ability to craft content that is interesting, informative and encourages direct action on website readability the part of the reader can help you stand out from your competitors. Of the two points outlined above, understanding your audience is probably the biggest factor when it comes to whether your content truly lands or not.

At the end of my college career, I started becoming interested in web writing, website design and search engine optimization. After creating a few of my own personal websites and reading various books on SEO, I discovered my true passion was for writing. Even though I appreciated the art of web design and SEO, writing lit a fire in me. Some authors sin by starting thoughts with the same word. It may seem to the reader that he is told one idea several times in a row. Instead of understanding, you will cause irritation.

Now that you know the science behind Flesch Kincaid readability, it’s time to learn what will work best for your website. Focus on producing high-quality content and don’t be afraid to link out. Depending on your niche, you could throw one or two jargons in your content to position yourself as subject matter expert.

If you are in a more complex, technical industry, the use of some big words may be unavailable. However, your audience might be highly knowledgeable in the field and understand perfectly. Google on the other hand, might not be so understanding. People wouldn’t bother talking about it if it didn’t matter. If you’re not sure how to improve the readability of your website, go through the tips again to make sure that you’ve covered all your bases. Once you’ve optimized your readability, then you can focus on your content.

Readability In WordPress Themes

Tone of voice and great content are crucial for communicating on the Internet. Nevertheless, the best copywriting is for nothing if users don’t read the text. Flesch-Kincaid takes into account the amount of syllables in a word and amount of words in a sentenceas a measurement for readability. This means that you should use short words and short sentences in your content if you want to have a good score on this. There are also plenty of algorithms that are designed to measure content readability and that is how robots or search engines measure them. In terms of metrics and standards, content readability is usually measure by approximately estimating students of which grade could understand the written text.

how to improve website readability

As per the Flesch Kincaid Reading Ease scale, scores run between 0 and 100. A score of is equivalent to a 7th grader, aged 12 years. This means that the content is fairly easy to read. However, it all begins with gaining your site visitors’ attention by presenting them clear, complication-free, readable content. If you apply this to your e-content, readability will make more sense to you. To cut to the chase, all words in the online sphere are written for better communication.

Thoughts On a Comprehensive Readability Guide: What Is Readability And How To Improve Your Contents Readability?

Paragraph formatting is another factor that affects readability. Use white space, indentation, headings, bullet points, and other formatting methods to separate the information easily. Readability means how much of the text a person can read, comprehend, and understand all in one view. Maximizing readability increases the amount of information and insights the reader will receive. Readability on the web has to overcome many hurdles.

How Do You Measure Content Readability?

There’s no point in fighting the fact that users don’t read content; they scan. Many people believe that people will not read something unless it’s concise, easy to understand, and paints a clear picture for the audience. While all three of those are key factors, many people overlook the importance of readability and how it can affect your overall presentation.

You can focus your energy on increasing readability. Bulk SEO Tools also has text tools to quickly remove any duplicate lines, add or remove line breaks, and even add prefixes or suffixes if you’re working with a list. This tool focuses on the mechanics of writing rather than the science of SEO content – nonetheless, it’s incredibly valuable and belongs on this list. There are other tools out there that use readability formulas and are worth taking a look at.

Limit The Use Of Complex Words

One of the easiest ways to undermine all your hard work when copywriting is to make poor design choices. This free tool will highlight any clichés in your text in red so you can swap that out for a sentence that’s more meaningful. Similarly, the free Hemingway app helps you improve the mechanics of your writing. According to Text Optimizer, 70% of their users achieve better SEO rankings within five weeks after using the tool. As the name suggests, the Readability Tool focuses primarily on the readability of your content.

You’ll also want to focus on the size of your text’s headers. Going too big with the header and having a large amount of content can turn-off readers, causing them to leave your website. User-friendly headers are a major factor in having scannable, easy to digest content.

Add color to your text and contrast the font’s color with the background color. In simple words, readable websites are likely to rank high in the browsers. Users return to the site because they find your content easy to understand and the site feels accessible. Research keywords and use them throughout the post to stay on topic. SEO and keyword optimization are part of your content strategy, but there is such a thing as overkill. If you writing long sentences, the readers will lose interest in your content and cannot keep track of the information given in you piece of content.

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According to UXmatters, the way to guarantee high readability levels is to look at the value contrast between body text and background color. The suggested minimum for readability is a contrast of 80%. When working on a piece of business content, Grammarly will flag any use of the passive voice and misuse of pronouns, but allow for some use of informality. You can input content you’re working on directly into the tool, or you can use a URL for content that already exits . You can customize the tone of voice you’d like your content to have, ranging from casual to formal, and check whether any content in the document is plagiarized.

This is because they usually look for important headlines. However, if you have readable content that’s easily digestible, the reader might decide to read on. Keep your outlines and the number of concepts simple by only including one idea per paragraph. Don’t clutter your blog posts with complicated sentences and inconsistent formatting.

Pay attention to what words sentences begin with. The Flesch Kincaid Grade Level is useful for matching your readability score to your intended audience. Text that’s meant to be read by the general public should aim for a grade level of about 8, which is equivalent to a schooling age of 13 to 14. Text matching this age can be read by around 80% of Americans. No matter whether you’re working on a product webpage, blog article, email, or other content, readability will always be a primary factor in website effectiveness.

And if don’t find anything that grabs our attention, we skip it. Reporting the reading level in terms of years of education is also only an approximation. Many people get through high school despite having poor reading skills, and they would struggle with a text that scored at a 12th-grade reading level. While a website’s visual design is how your company looks online, the site’s writing is how your company sounds online.

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